如何推销您的培训计划

如何推销您的培训计划

If you want to sell lots of training plans, don't just build more training plans. Instead, focus on your marketing strategy.

任何销售的基本动力是该产品解决了客户的问题。当您销售培训计划时,这种销售关系没有什么不同。vwin德赢是哪个国家的品牌通常,运动员购买培训计划以获得负担得起的专家指导,vwin德赢是哪个国家的品牌以满足其活动的需求。运动员的问题是,他们缺乏专家指导,您的培训计划提供了他们出色所需的解决方案。

Specify an Audience

您制定培训计划,您需要弄清楚要出售给谁以及他们的问题是什么。vwin德赢是哪个国家的品牌培训计划是时间密集型的,因此在将自己锁定在办公室四个小时之前,请确保您对这三个问题有良好的答案:

  1. 该计划解决哪个市场,为什么?
  2. 谁最有可能购买?
  3. What problem am I solving for the prospective buyer?

例如,我创建了一个砾石计划系列。这是我的答案:

  1. This training plan is for the emerging gravel racing scene because it is growing faster than any other cycling discipline and has one of the largest pools of prospective buyers and is less saturated than other markets.
  2. 中级砾石赛车手的初学者没有看到该价值或每月无法负担数百美元的教练。
  3. 我试图揭开砾石赛车以及如何在保持乐趣的同时为其训练。

If you’ve gone through that exercise, you’ve已经与许多培训计划作者区分开通过缩小您的培训计划将为谁服务以及您将为他们解决的问题。

考虑到目标人群,构建计划。您会注意到,事先知道谁可能购买此计划将改变您创建的锻炼以及制定计划的方式。知道您要出售的人会在您销售计划时为您服务,并为任何购买该计划的运动员提供更好的体验。

创建您的营销渠道

Once you’ve built the plan, it’s tempting to think you’re done. If you want to sell lots of plans, you’re just getting started. You can build the best plan in the world, but if you do not market the plan, no one will know it exists. Your next task is to create your marketing funnel.

营销渠道是客户旅程的另一个名称。他们需要知道您的存在,他们需要信任您,然后您需要向他们提供您的产品。您的渠道最高水平的工作是使人们意识到您的品牌。您需要在这里确定三件事:1。您是谁,2。您要说什么,3。您要怎么说?

付诸行动

构建网站回答“您是谁”的问题。最少,您需要自己在互联网上的小景点,这使运动员了解您是谁,您的意思以及所提供的东西。

您可以在网站上花费很多钱,但是有很多现成的网站解决方案可以用来整理一个简单的网站。简单的节拍完美。

The ‘How are you going to say it’ part of the top funnel is what platforms you’re going to use to get that content out in front of people. Social media platforms are ubiquitous and necessary. You can choose from Twitter, Instagram, Facebook, a blog, or an email newsletter. Though many coaches do not like social media channels, you must have a presence on at least one of these platforms; otherwise, you will drastically limit your potential reach with prospective athletes.

The ‘what you’re going to say’ part of the top funnel is content. The content you create should focus on the problems your training plan solves. Of course, you don’t want to offer your training plans for free, but for any client to consider your training plans as a solution, you need to develop trust with them by providing free insights. For example, you could offer a free ebook, a macronutrient calculator, a sample training plan – anything that gives the athlete value and demonstrates your expertise.

成为一个内容通用电气nerating Machine

您的内容应吸引,告知和娱乐。尝试去sell training plansin every piece of content you produce leaves a poor impression with prospective clients. Don’t be afraid to have fun with it – pick something about training for this particular event and give your unique take on the topic – maybe you can make a good case for beer as the ideal post-gravel race recovery drink?

Don’t be afraid to be a little polarizing in your views. As a coach, you have your own experiences and opinions about different topics, and it’s not only OK to stand for something but necessary to distinguish yourself.

在我们继续前进之前,请记住要始终如一地生成内容。一天发布很多帖子或推文是不好的,然后安静一个月 - 潜在的运动员;看来您已经消失了。从一开始,选择时间表就可以坚持以常规的节奏释放材料。许多平台使它变得简单 - 您可以预先安排内容以供发布。

Make That Money!

渠道的最后一步是将您通过营销产生的潜在客户转换为销售。为了最大程度地增加购买的机会,请确保您为运动员提供了几个培训计划,参与和信息丰富的培训计划副本,引人注目的定价和对问题的响应能力。现金伟德平台

While you may have narrowed down which athletes will buy your training plan solution for their expert instruction needs, it’s worth creating several iterations of the same plan with different lengths and period focuses. For example, when building a plan, initially build a plan that’s 18 weeks long and includes the base, build and peak mesophases. Now you can break the plan up four ways – offer base, build, peak plans that are six weeks long each, as well as the entire base-peak plan. You’ve just given an athlete four training plan choices and are much more likely to have a plan that suits their specific needs.

When an athlete finds the period and plan length they might want, make sure the description of the plan engages them. Google ‘copywriting’ and spend half an hour reading up on best practices to captivate your audience. The plan might be perfect for the athlete, but if you’re not speaking to their problems in the plan description, they’ll be less likely to buy.

Pricing also determines whether the user clicks the buy button. Check the marketplace for the prices of other sellers. No matter what you do, do not call your training plan ‘cheap.’ It might be ‘cost-effective,’ ‘on-sale,’ or a ‘small investment,’ but you never want to diminish the value of your offer. The expert instruction in your training plan solves a difficult problem for the athlete – don’t describe it as anything less.

最后,潜在客户可能会对您的培训计划有疑问。确保您快速回复。您不想失去培训平面销售,因为您让问题坐在收件箱中四天。通常,关于培训计划中包含的内容的小澄清可能意味着转换和错过的机会之间的区别。

总之

Selling lots of training plans requires a well thought out marketing plan. Identify your ideal customer, build a marketing funnel, offer free products to build trust and write compelling sales copy to drive sales. The process takes effort, but once you’ve put it together you’ll empower more athletes with the expert instruction in your training plans and another source of revenue to sustain your business.