Millennium Marketing Research®

Tom Schori DBA Millennium Marketing Research®, 808 Ironwood, Normal IL 61761, 309-532-8466

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Background on Millennium Marketing Research^® Principals

Tom Schori and Mike Garee have been working together now for nearly 30 years. It was apparent from the very beginning that they we have very complementary talents and skills. But it wasn't until 1997 that, after many years, in the corporate world, they created Millennium Marketing Research^®.

Not long after creating Millennium Marketing Research^®, they happened to come across the book "E-Myth Revisited," and from the book, it became abundantly clear just why they worked so well together. One of the premises of the book is that any successful entrepreneurial effort must have someone who fills three basic functions:

• Visionary
• Manager
• Technician

It was clear to the pair that such a description fit them exactly. Tom Schori is the visionary, the "big thinker," the new product developer, the dreamer. Mike Garee, on the other hand, is the manager, the one who gets things done, and done on time. So apt is this description of Mike that he often refers to himself to clients as the "detail drone" of the very successful team.

According to the "E-Myth Revisited," entrepreneurs fail because, while they have the technical know-how, they lack visionary zeal. As it turned out, Tom and Mike had exactly the right ingredients for a successful entrepreneurial enterprise.