Periodic Millennium Marketing
Research® Articles
Periodically, Tom Schori & Mike Garee, the Millennium
Marketing Research®
principals, write articles, which they publish here in cyberspace, on marketing issues
that they find of interest. Some of these articles, in slightly altered fashion, have also
been published in various professional publications, e.g., the American Marketing
Association®'s Marketing News, LIMRA®'s MarketFacts, and the National
Underwriter®.
Chances are that some of our thoughts, in these articles, will help you
and your business right now. Happy reading!
Links to Millennium Marketing
Research® articles
- 35548.htm,"Determining key 'drivers' for
customers, prospects."
35555.htm,Statistical model helps position your brand to
maximize market share.
35562.htm,Effective marketing efforts involve ALL in
organization.
35569.htm,"Statistics don't lie, but those who use them.
. ."
35576.htm,'Brain power' still far superior to computer power.
35583.htm,Revisting a great 'business prophecy' book.
35590.htm,The risk of not taking risks.
35597.htm,"Ready, aim. . . Ready, aim."
35604.htm,Are your large competitors really 'smarter' than
you?
35611.htm,You can't be any good. . .you work for us.
35618.htm,Reflections on 'building a better mouse trap.'
35625.htm,"Successful marketing requires somewhat more
than merely setting objectives, hoping."
35632.htm,The 'Dilbert® phenomenon:' an accurate assessment
of business?
35639.htm,The 'next year in Jerusalem' syndrome in American
business.
35646.htm,Is your company ready for the 'Net explosion?
35653.htm,"When it doubt, go with the bigger
number."
35660.htm,'Spamming:' Invasion of cyberspace privacy of
simply 'high tech' direct mail.
35667.htm,Telemarketing doesn't have to be a 'bad word.'
35674.htm,Be on the lookout for 'Tom Swift and his factor
analytic machine.'
35681.htm,"Is your company 'doing things right,' instead
of doing the right things?"
35688.htm,"Phone mail: technological boon, or bane, to
good customer service?"
35695.htm,Identifying an optimal positioning to maximize
share: a soft drink industry example.
35702.htm,Pricing often done by using seat of the pants
approach.
35709.htm,You don't have to be a spy to know what your
competitors' next moves might be.
35716.htm,"When new, different, better encounters old,
same, good enough."
35723.htm,The link between image and market share potential.
35730.htm,"How a business, its customers, can save by
capitalizing on the 'interactive' nature of the internet."
35737.htm,"So, you want to be your own boss. . ."
35744.htm,How to identify the genuinely 'world class'
companies.
35751.htm,"Does your company 'make things happen,' or
merely 'watch things happen?'"
35758.htm,"Statistical Abstract of the U.S.: an
affordable, wealth of information."
35765.htm,"O.K., your advertising is winning awards, but
are sales also increasing?"
35772.htm,Direct sales: Does it really deserve to be the
'Rodney Dangerfield' of professions?
35779.htm,A modeling approach to better predicting the
'cannibalization' effect.
35786.htm,"Like products, companies also have a 'life
cycle.'"
35793.htm,Losing focus: 'Kiss of death' for a company.
35800.htm,'Management by committee' signals final stages of
company 'life cycle.'
35807.htm,"The importance of establishing, promoting,
differentiation."
35814.htm,Prospecting: the 'lifeblood' of any business.
35821.htm,"Is your company afraid of 'The Big, Bad
Wolf'?"
35828.htm,"Are you absolutely certain you know what
customers, prospects think of your company?"
35835.htm,The importance of positioning focus group
observers.
35842.htm,Is any company really 'unassailable' in today's
marketplace?
35849.htm,Avoid pitting 'outside experts' against 'inside
experts.'
35856.htm,"It's time for some mature companies to start
'digging a new well,' if they are to survive."
35863.htm,"Wanted: more, kinder and gentler, 'chain saw
Al's.'"
35870.htm,The best marketing plan is usually a simple
marketing plan.
35877.htm,The importance of good survey questionnaire design.
35884.htm,Identifying customer service problem areas.
35891.htm,Phone mail: revisited.
35898.htm,How to avoid the 'paralysis by analysis syndrome.'
35905.htm,Operationalizing research findings.
35912.htm,What happens when a company goes into total denial.
35919.htm,"God surely loves bureaucrats, too!"
35926.htm,Bill Gates: Genius businessman or business
predator?
35933.htm,"Thriving, not just surviving, in the coming
millennium."
- 35940.htm,How well does your company tolerate 'wave
makers?'
35947.htm,The possible adverse effects of the 'Wheel of
Retailing.'
- 35954.htm,How a life insurance company can sell
more policies to its customers.
35961.htm,Ethics and morality in business.
35968.htm,Auto insurance: has it simply become another
commodity?
35975.htm,The illusion of job security.
35982.htm,The Visionary-Decisiveness Matrix.
35989.htm,Insurance industry: Immune to the 'Wheel of
Retailing?'
35996.htm,"Sales is not marketing, but marketing is
sales."
36003.htm,What every customer wants to know: What can you do
for me?
36010.htm,Headed in the wrong direction? Stop and turn
around!
36017.htm,When a company is run by 'bean counters.'
36024.htm,"Needed in business: more leaders, fewer
managers."
36031.htm,'Killing the messenger' who brings the bad news.
36038.htm,The great communication breakdown in business.
36045.htm,"How safe is it, really, to always play it
safe?"
36052.htm,Domino effect of the life insurance 'churning'
scandal.
36059.htm,"Yes, some things really are as simple as they
seem."
36066.htm,"Sometimes, it's the messenger who is the
message."
36073.htm,"Remember, in 100 years. . .all new
people."
36080.htm,"Hey, McDonald's, we told you 'kids are king'
at your restaurants!"
36087.htm,Is BIG necessarily better?
36094.htm,"Meetings, meetings, and more meetings. .
."
36101.htm,Customer service: How is your company doing?
36108.htm,Leadership: usually the secret ingredient to
business success.
36110.htm,Online continues to grow. . .but. . .
36122.htm,Some companies sinking to new lows to spy on
employees.
36129.htm,Basic elements of good customer service.
36164.htm,It all begins (and ends!) with prospecting.
36171.htm,What drives buying behavior?
36234.htm,"For life insurance companies, it's 'do or
die.'"
36241.htm,"Hayes Corporation goes out with a 'whimper',
not a 'bang'. Why?"
36248.htm,"When a company's internal needs, desires
encounter those of its customers."
36255.htm,Customers won't care how much you know until they
know how much you care.
36262.htm,"Half of all corporate 'marriages' also fail,
report says."
36269.htm,Internet watch group examines future role of
Internet Appliances.
36276.htm,CocaCola: Latest icon to have serious flaws?
36283.htm,'Ageism' in the American workplace.
36409.htm,Giant GE poised to take full advantage of the
Internet.
- 36530.htm,NOT UNEXPECTEDLY, Y2K SCARE A 'BIG YAWN'!
- 37039.htm, A Tribute to 'The Great
Communicator'
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